Released on: October 20, 2007, 11:27 am

Press Release Author: David M. Bresnahan

Industry: Pharmaceuticals

Press Release Summary: Teeth whitening products abound, and this free report exposes
the many lies told by manufacturers who will say anything to make a sale.

Press Release Body: Santa Rosa Beach, FL - At least 50 percent of all the teeth
whitening products available to consumers do not work as advertised, according to
this free report now available on request at a web site.

The report "Little White Lies - FALSE Tooth Whitening Claims Exposed," is offered by
Belinda Sinclair, vice president of operations for NovaWhite. She said that the
report was created because millions of people are being deceived by deceptive
practices.

"It reveals industry secrets that fuel many of the tooth whitening scams you get
bombarded with day in and day out. In it, you will learn that quality products are
really scarce and truth has become diluted as tooth whitening is increasingly
prostituted in the market," said Sinclair.

Sinclair's report is available for instant download at http://www.NovaWhite.com and
includes information on:

. the real effectiveness of teeth whitening toothpastes.
. the efficiency of teeth whitening strips.
. the white-hot truth about teeth bleaching.
. the link between teeth whitening and mouth cancer.
. the best home teeth whitening solution.

Sinclair's company has developed a home version of the same teeth whitening solution
used in dental offices. The kit is custom made for each customer by a dental lab and
shipped directly to the customer, which cuts out the cost of the middleman - the
dental office.

The NovaWhite system uses the same carbamide peroxide based whitening gel that
dentists use. Consumers can order online, make the impressions themselves, then
apply the whitening gel using the dental lab custom trays at home without impact to
busy schedules.

The custom fitted mouthpiece is created by the dental lab from impressions made by
the consumer and sent to the lab. It is an inconspicuous appliance that fits
comfortably over the teeth. The whitening solution removes stains by oxidizing them
to a whiter color. This process makes the overall tooth color closer to its natural
unstained color.

About NovaWhite:
NovaWhite.com. USA headquarters in Santa Rosa Beach, Florida. The company uses a
global network of dental labs to bring the same teeth whitening process used in
dental offices directly to consumers for home use.



Web Site: http://www.ThatPRGuy.com

Contact Details: Press Contact:
Belinda Sinclair
866-551-6682